Color Business Cards from BusinessCardDesign.com

NEWSLETTERS:

Referral Marketing:
Want to Get All the Referrals You Can Handle?
Subscribe Now...

BizCard Bulletin:
Business card tips, new products, discounts

Benefits of Color Business Cards

Impact is by far the most significant benefit of using color on your business card. This is why even though scientists claim that black text on a white background is the most legible combination, people still add color to ensure their business card stands out from the crowd.

Colors can emphasize important details, such as your preferred contact method.
Color business cards add to the perceived value of your card.
More visual interest is generated by color business cards.
Information is more easily organized with the addition of color to your business card.
Emotional impact is increased with the use of color.
You can express your personality with the use of color.
Comprehension is improved with the addition of color.

The Right Choice of Color for Your Business Cards

while colors are attractive to look at, the value added goes far deeper. Colors also have the ability to affect us emotionally and physiologically. (Chromodynamics is a scientific specialization that studies the physiological effects caused by color.) It is important to bear this in mind when selecting colors for your business card; it is not as simple as you may have first thought.

Colors are actually associated with personality traits. For example, yellow is seen as cheerful, idealistic, imaginative and intellectual - while the WORD "yellow" is also associated with caution and cowardice.

There are color associations to certain events (orange and black for Halloween), images (a black banana is not appetizing) and even entire industries (the red-and-white of a barber pole, the gray of a banker's suit). Pastel colors are often associated with babies, summer and feminine interests.

Guidelines for Using Color on Your Business Card

"Red and Green should never be seen." An old saying, and not strictly true (red and green occur in nature, as in a poinsettia plant) - but there are a large number of people who have red/green color blindness and have a hard time distinguishing the two colors. Therefore, making that the main color combination on your card isn't a good idea.

Use strong colors in small amounts.

The eyes see bright colors first, so use bright colors for text or images that you want to emphasize.

Use black or another very dark color for text on your card - it's easier to read and comprehend than colored text.

Watch color intensity, too - bright or loud colors are seen as vibrant and often reflect youth or ethnic preferences. Dulled tones indicate mature, established or upper-class tastes.

Business Card Design, Marketing and Printing Tips

Why Not Try Color Business Cards?

Benefits of Color Business Cards

The Right Choice of Color for Your Business Cards

Guidelines for Using Color on Your Business Card