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How to Use Business Cards So That Prospects Will Keep Them and Call
You!
Advance
preparation can make a world of difference when it comes to using your
business cards to attract business. Remember, this is a marketing tool
that people not only expect you to have, but expect you to offer them.
Still, many people miss opportunities in business card use by committing the following
mistakes:
-
Not
having them with you
This may seem obvious, but it's amazing how many people are simply
unprepared to take advantage of chance encounters with likely
prospects. If you can't carry your business card case with you, tuck a
few cards in your car's glove compartment.
-
Thrusting
cards at people you've barely met
Yes, there are situations in which you're expected to pass out cards
to everyone present. Still, an exchange of business cards has far more
impact if you've taken a few moments to talk and establish some
rapport. You also take the risk of offending a potential client by
coming across as overbearing or pushy.
-
Handing
them out when and how everyone else does
This may seem like a contradiction to the above statement, but there
are literally HUNDREDS of ways to pass out your business card. You
just need to get more creative than your competitor. How about tucking
your card in related books at the library, or handing your card to the
receptionist at the doctor's office, or leaving one with your tip at a
restaurant? My special report, "Business
Card Breakthroughs", includes dozens
more ideas, and is sure to spark ideas of your own.
-
Handling
OTHER people's cards inappropriately
When you receive a business card from someone, take a moment to look
at it. Make a comment. Tuck it carefully into a business card case.
The care with which you handle a prospect's card makes a powerful
(though subconscious) statement as to the care with which you'll
handle their business.
-
Losing
track of business cards
Did Bill Gates hand you his card and ask you to call his special
private line? It could mean millions of dollars in business for you
— but what if you can't find the card? Unfortunately, business
people lose sales because they don't develop a logical method for
sorting and organizing their cards.
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(While it's still free!)
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