Key Characteristics of the Professional Business Card

Most professionals know that in any industry, creating a positive and lasting first impression is vital. They understand that people’s memories are faulty and that their prospects are busy. They are aware that there is a target market that they are vying for a share of. As such, they utilize the most common and effective …

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Illustrate Real Life with Full Color Business Cards

When considering color for a business card (which is a smart thing to do), you must make the choice between using full color and spot color. Both have advantages. Spot color can be effectively used to provide an attention-getting accent or a focal point for your business card. To capture all of the shades of …

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