“Custom” business cards – as the dictionary defines them – are business cards made according to the specifications of the buyer. In that sense, every business card that has unique details on it can be considered “custom”, but of course that’s not what you mean! More likely than not, you’re hoping to go beyond the …
Most professionals know that in any industry, creating a positive and lasting first impression is vital. They understand that people’s memories are faulty and that their prospects are busy. They are aware that there is a target market that they are vying for a share of. As such, they utilize the most common and effective …
Key Characteristics of the Professional Business Card Read More »
When considering color for a business card (which is a smart thing to do), you must make the choice between using full color and spot color. Both have advantages. Spot color can be effectively used to provide an attention-getting accent or a focal point for your business card. To capture all of the shades of …
Illustrate Real Life with Full Color Business Cards Read More »
To design business cards for maximum effect, review the steps below. Business cards are among the most portable, affordable, effective and versatile marketing tools in your arsenal – they’re far more than conveyors of contact information, if designed strategically! Your business cards should work as hard as you do, so spend time on the design …
