Business cards are an entrepreneur’s DREAM. It’s hard to imagine a marketing tool with more versatility or portability, especially for the price. Even better, people EXPECT you to hand out your business card. That’s why a savvy businessperson creates business cards that contain more than just contact details, or creates more than one style of …
Most people wait until they’re hired to order business cards. But as you’ve probably figured out already, doing what MOST people do is NOT the way to get hired. (Especially if your strengths are in less measurable or verifiable areas such as persistence or interpersonal skills.) Yes, there are procedures and applications and rules of …
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Are you wasting your most powerful marketing weapon? Forget the classifieds, the billboards, the radio ads and even the banner exchanges. For sheer affordability (under a penny each if you buy in bulk) and versatility, you can’t beat the humble business card. Remember when you first started your business? If you’re like most small business …
Okay, so your business card is a dud. Maybe it’s an “el-cheapo” business card you got at the local quick printer back when you were just starting out. Maybe it’s one of a zillion other cards just like it, courtesy of an unimaginative employer. And maybe you really TRIED when you designed your card, but …
If prospective customers don’t believe you, you might as well start your “Going Out of Business Sale” right now. This is especially true on the Internet, where anyone can (and evidently does!) put up a website. Sources of information in a site may be unclear. You may find it difficult to identify the author or …
