If you’re not using the back of your card, you’re wasting an inexpensive method to catch and keep your customer’s attention. Here are some fun and useful ideas to get you started! If you see an asterisk (*) after the idea, you’d need to create a form on the back of the card for the …
Are you wasting your most powerful marketing weapon? Forget the classifieds, the billboards, the radio ads and even the banner exchanges. For sheer affordability (under a penny each if you buy in bulk) and versatility, you can’t beat the humble business card. Remember when you first started your business? If you’re like most small business …
Okay, so your business card is a dud. Maybe it’s an “el-cheapo” business card you got at the local quick printer back when you were just starting out. Maybe it’s one of a zillion other cards just like it, courtesy of an unimaginative employer. And maybe you really TRIED when you designed your card, but …
If prospective customers don’t believe you, you might as well start your “Going Out of Business Sale” right now. This is especially true on the Internet, where anyone can (and evidently does!) put up a website. Sources of information in a site may be unclear. You may find it difficult to identify the author or …
So you’ve got a dynamic product. You’ve determined that there’s a definite need (or want) for it. And you know what you want to say in your advertising copy. (Congratulations! You’re way ahead of most of us!) But when you DO eventually get to that point — and most of us do, after some trial …
