So you’ve got a dynamic product. You’ve determined that there’s a definite need (or want) for it. And you know what you want to say in your advertising copy. (Congratulations! You’re way ahead of most of us!) But when you DO eventually get to that point — and most of us do, after some trial …
Maybe there’s some truth to that old saying, “The third time’s the charm!” The number three certainly crops up often in marketing articles. Here’s why. Tom Hopkins, renowned as the number one sales trainer in the world, gave an example of the power of three in a Success Seminar I attended several years ago. He …
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