Business card templates are a cost-effective and convenient way to make high-quality, attractive business cards that present you and your business in the best possible light. The templates here are from one of my favorite sites, Guru.Ecardbuilder.com
Forget the outdated notion that business cards “merely” convey contact information and are doomed to be trashed! Instead, use these attention-getting templates to design miniature billboards whose sole mission in life is to help people remember you and your business.
Here are some ideas to help you choose the right template and then craft the perfect card for you.
Wording for your card:
Contact information? Certainly. But first, think about how your new business card will be used. Who will get the card, what will they do with the information on it, and under what conditions will they receive it?
If it will be given to strangers and prospects, wording about what you do and who you do it for is vital. (If your name doesn’t describe the nature of your business, be sure to include a tagline that does.) A colorful or visually engaging card may be smart, too. Existing customers may appreciate more text, such as expanded contact options or support information, and fewer design elements.
Avoid the temptation to overcrowd your card; it’s better to use the back side or create additional cards. Make every bit of information count. For example, do you really need your address on your card? If your primary customer contact methods are phone or email, it may be smarter to leave off the address and use that space to add product benefits, store hours, credentials, a customer testimonial or something similar.
Choosing a template:
It can be tough to choose from so many attractive business card backgrounds, but at least it’s an enjoyable part of the process! Fortunately, they’re usually organized by category, so begin by selecting a category related to your business.
When browsing the templates, ask yourself:
- Does this design work well with the amount and type of information I need to include? (You don’t want your text and the images to compete with each other. Generally speaking, if you need a lot of text, choose a less complex or smaller background image. If your text is minimal, the design can be bolder and busier.)
- Does this background suit the style of my business – formal, casual, artsy, traditional?
- Will it stand out without being too far out?
- Does this design tie in to any existing slogans, products or marketing campaigns?
You may also want to try a more creative approach, simply browsing categories and cards at random until inspiration strikes. I crafted an “Unforgettable” card after seeing a business card background with an illustration of the “Mona Lisa” on it. (See the card and how I created it here.)
And remember that you can make a picture “fit” by broadening the scope to look for backgrounds that illustrate product benefits. For example, a background with a smiling baby may suit a daycare center, pediatrician or diaper service – all of whom would hope to have a smiling baby as a product benefit. Creative taglines can also relate a product or service to a particular background theme. (See examples of humorous taglines here.)
Working with the template:
The design area of Guru.Ecardbuilder.com has been tested and refined to make it as easy as possible for you to enter text and format the card to meet your needs. Don’t be afraid to play around and see what you can do!
Business card templates load with pre-selected layouts that have been chosen especially to suit the card. However, you can change the layout (options are shown) to better fit what YOU have to say.
Names of text fields are suggestions, not requirements. You don’t have to put information in every text field, nor do you have to put your name in the “Name” field. If you want your website address to be where the company name normally goes, that’s fine. Try it and see how it looks. You can also put an underscore (_____) or asterisks (***) in a text field for extra design flair.
Make sure font choices are legible. Be careful of all caps (especially in Script fonts), and make sure letters are large enough to read. (A font size of 12 or larger is a good choice for important information like phone numbers.)
Also, be sure there’s sufficient contrast between the color of the font and the background of the card. One option here is to go to Advanced Mode and then choose Lighten Image.
Be sure to check spelling and verify numbers before submitting your card.
So there you have it! With a little planning, patience and imagination, you will soon be proudly passing out business cards that work as hard as you do.