Advance preparation can make a world of difference when it comes to using your business cards to attract business. Remember, this is a marketing tool that people not only expect you to have, but expect you to offer them. Still, many people miss opportunities in business card use by committing the following mistakes:
- Not having them with youThis may seem obvious, but it’s amazing how many people are simply unprepared to take advantage of chance encounters with likely prospects. If you can’t carry your business card case with you, tuck a few cards in your car’s glove compartment.
- Thrusting cards at people you’ve barely metYes, there are situations in which you’re expected to pass out cards to everyone present. Still, an exchange of business cards has far more impact if you’ve taken a few moments to talk and establish some rapport. You also take the risk of offending a potential client by coming across as overbearing or pushy.
- Handing them out when and how everyone else doesThis may seem like a contradiction to the above statement, but there are literally HUNDREDS of ways to pass out your business card. You just need to get more creative than your competitor. How about tucking your card in related books at the library, or handing your card to the receptionist at the doctor’s office, or leaving one with your tip at a restaurant? My special report, “Business Card Breakthroughs“, includes dozens more ideas, and is sure to spark ideas of your own.
- Handling OTHER people’s cards inappropriatelyWhen you receive a business card from someone, take a moment to look at it. Make a comment. Tuck it carefully into a business card case. The care with which you handle a prospect’s card makes a powerful (though subconscious) statement as to the care with which you’ll handle their business.
- Losing track of business cardsDid Bill Gates hand you his card and ask you to call his special private line? It could mean millions of dollars in business for you — but what if you can’t find the card? Unfortunately, business people lose sales because they don’t develop a logical method for sorting and organizing their cards.