When considering color for a business card (which is a smart thing to do), you must make the choice between using full color and spot color. Both have advantages.
Spot color can be effectively used to provide an attention-getting accent or a focal point for your business card. To capture all of the shades of colors used in real life, which is even more likely to subconsciously “connect” the viewer to your card, full color business cards are a better choice.
Full Color Business Card Printing – What Is It?
A four color process is used, very much like most inkjet printers available on the market today. This type of color printing is often referred to as CMYK color. The CMYK represents the four colors used, C is for Cyan (a medium greenish blue), M is for Magenta (hot pink), Y is for yellow and K is for black. These colors can be combined to create almost any color, with black being used to provide detail and shadow.
Are Full Color Business Cards for You?
The easy answer to this question is “Of Course!”
To help in your decision, if you would like to achieve more impact from your business cards, stand out from your competitors, and/or convey a more personal feel with your business cards, then full color is for you.
If chosen wisely, even generally conservative professions such as doctors, lawyers and stock brokers can use full color business cards to give themselves an advantage over their competitors. (Click here for information about the psychological associations of color on business cards.)
What’s the Expense of Full Color Business Cards?
The cost of full color business cards has dropped dramatically with the advent of automated, computer-controlled printing processes and the specialization within the print industry.
While full color business cards will still cost a few dollars more than black and white cards, they are by far the most value for dollar spent.