Business card design expert analyzes top-ranked online business card printers to help customers make accurate comparisons before ordering; discovers more than half are affiliates of major business card wholesalers, which means they sell the exact same cards.
Columbia, Missouri May 30, 2007 – Too many choices when it comes to ordering business cards online? Business card expert Diana Ratliff of BusinessCardDesign.com compared top-ranked online business card printers by criteria such as price, business card weight and shipping. Her findings? Over half (8 of 13) business card websites were affiliates of two major business card wholesale printers, which means they sell identical cards.
Ratliff, author of “Business Card Breakthroughs,” compared prices and order options for 1,000 full-color business cards from companies who ranked in the top 10 in either Yahoo! or Google for the term “business cards” on May 3, 2007. Cards were compared on the basis of cost, size, weight, coating, shipping cost, image upload fees, turnaround time and number of backgrounds available. She also clicked through to determine whether the website URL changed to one of the wholesalers’ sites during the order process and checked the company’s reputation (based on standing with the Better Business Bureau.)
The results are available for viewing at http://www.BusinessCardDesign.com/printer-survey.html “What customers should understand,” stated Ratliff, “is that there are fewer business card printers to choose from than it appears. There’s nothing wrong with ordering business cards from affiliate websites – many business card printing affiliates add value by offering truly useful information about effective business card design and use. But this research will help people save time because it illustrates business card characteristics from different printers, not different retailers.”
Only one of the business card printers surveyed, VistaPrint.com, had an “Unsatisfactory” rating from the Better Business Bureau. Despite being one of the most successful business card printers (they reported a 67% increase for the Third Quarter of fiscal year 2007), the Better Business Bureau for the service area of Eastern Massachusetts, Maine and Vermont, ranked them #1 of the top 10 most complained about businesses with an Unsatisfactory Reliability Report in the past 12 months as of 12/31/2006.
Prices ranged from $33.95 to $140 for 1,000 full-color cards, with the thinnest business cards being the cheapest.
For more information, and to download the Business Card Printer Comparison Chart (PDF file), visit http://www.BusinessCardDesign.com/printer-survey.html
About Diana Ratliff:
Marketing expert Diana Ratliff is the author of “Business Card Breakthroughs,” an e-book focused on showing readers how to design business cards creatively and use them effectively.